Oct. NOV. dec.
EVERYTHING IS COMIN’ UP CONCH
To drive excursion bookings, and visits to Fisherman’s Village, agency suggests partnering with Bimini Blue Adventures to offer a conch diving excursion. Participants will dive to get their very own conch, and when the excursion is over they will head to Healing Hole to learn how to make their own conch salad. A one of a kind culinary experience.
FOCUS: CRUISE / FISHERMAN’S VILLAGE
BIMINI BUCKET LIST
Bimini’s waters offer surreal opportunities to explore wildlife up close and personal, and that is a big part of what makes the island so special. Agency proposes partnering with Bimini Big Game Club to create a package for Hammerhead Safari Season. Agency to secure media who are wildlife enthusiasts to experience the phenomenon on an individual basis (we know a few who would love this!)
PRESS TRIP
ENDLESS SUMMER
Summer may be over, but in Bimini it never truly ends. Agency to secure 4-5 top tier media from local publications to visit Resorts World Bimini and check out all of the exciting new activations we’re putting into place. We will flex our relationships with Tropic Ocean Airways to help cover the cost of flights from Fort Lauderdale, and show media how we do things in style in Bimini. From snorkeling the S.S. Sapona, island tours on Golf Carts, and partying it up at Resorts World Bimini Beach we will show them the best that we have to offer.
FOCUS: HOTEL / All
ONLY IN BIMINI
Rockin’ New Years Eve
Miami is a tourist trap every single New Year’s Eve, and locals need a quick place for refuge without the hassle of long-haul travel. Agency to seek a partnership with Only in Dade, a prominent Miami media company with over 1.6 million followers on Instagram, to host the most happening New Year’s Eve party the island has ever seen. Agency to invite Miami-based content creator like, Carolina Freixa, to offer a VIP experience of the affair as a partner in promotion.
FOCUS: EVENTS / BEVERAGE SALES
news & storytelling
Agency will pitch unique storylines and offerings that align with trends, holidays and specialty days, as well as develop and create compelling story angles to keep Resorts World Bimini in the media year-round. If hotel developments have an overarching and solid media hook, a release will be created for distribution. Here's a sampling of angles we'll pitch out this quarter:
warm retreats to escape winter
HOTTEST NEW YEARS EVE PARTIES
ONCE-IN-A-LIFETIME TRAVEL ADVENTURES
FORAGING FOCUS
Nominations
Northstar Meetings - Stella Awards - November
Voting
Travel + Leisure - World’s Best - October
Winners Announced
Condé Nast Traveler - Readers’ Choice - October (Online) & November (Print)
Meetings Today - Best of Awards - October
Northstar Meetings - Stella Awards - October (Online) and November (Print)
Elite Traveler - Top 100 Suites - October
Smart Meetings - Platinum Choice Awards - Oct (Embargo) Dec (Print)
Fodor’s - Finest Hotels - October
TravelPulse - Travvy Awards - October
Recommend - Readers’ Choice - November (Online) & November/December (Print)
Smart Meetings - Platinum Choice Awards - December
Travel Weekly - Readers’ Choice - December
Condé Nast Traveler - Gold List - Winners Announced