apr. MAY. june.

media on site

PRESS VISITS

This quarter, agency to source and/or coordinate one individual visit per month among traditional writers and lifestyle / travel influencers. Visits to center around the previously-mentioned trends and programming, such as I Still Do, Bimini in our Backyard, and Ocean Adventures. 

FOCUS: RESORT EXPERIENCES

Note: Have coordinated four (4) visits.

Cookin’ in the caribbean

To get people excited about the F&B at Healing Hole, agency suggests partnering with a TikTok sensation like, @WishBoneKitchen or @ChefJayLyon, to take over the local watering hole for a weekend and create exposure amongst their following. Agency will invite local Miami F&B writers to visit the resort and taste the new menu. 

FOCUS: F&B / Fisherman’s Village

*Based on high occupancy, agency will target F&B influencers after the busy summer months

Resorts World Bimini has all the makings for an epic Bachelor / Bachelorette party extravaganza, and recent years trends indicate that brides and grooms are sparing no expense when it comes to sending off their single selves. Partner with Fly Tropic to create a VIB (Very Important Bachelor/ette) package that includes a private charter for their group, hotel stay, private table lessons, private shuttle service, and cabana at RW Bimini Beach.

FOCUS: CASINO & BACHELOR/ETTE PARTIES

*Agency is awaiting feedback from Fly Tropics

REAL DEAL

SOCIAL VISIT

I STILL DO

Agency to invite content creator Nico Norena / @SucculentBite to renew his vows at Resorts World Bimini. Nico visited Resorts World Bimini in 2023 to celebrate his ‘mini moon’, and as his anniversary approaches in June, agency suggests inviting him to host an intimate ceremony for just he and his wife to say ‘I still do’ in paradise. The social coverage can document what the resort is capable in terms of intimate style weddings, or elopements.  

FOCUS: WEDDINGS

*Nico Norena is not available at this time, Agency pivoted and reached out to travel influencers Dan & Alex who are visiting RWB in September for their mini-moon.

news & storytelling

Agency will pitch unique storylines and offerings that align with trends, holidays and specialty days, as well as develop and create compelling story angles to keep Resorts World Bimini in the media year-round. If resort developments have an overarching and solid media hook, a release will be created for distribution. Here's a sampling of angles we'll pitch out this quarter:

SPRING TRAVEL

FOODIE TRAVEL DESTINATIONS

BOUGIE BACHELOR/ETTE PARTIES

MOTHER’S & FATHER’S DAY CELEBRATIONS

Nominations

Condé Nast Traveler - Readers’ Choice - April

Travel Weekly - Readers’ Choice Awards - June

Hemisphere’s - Readers’ Choice - June

Voting

Condé Nast Traveler - Readers’ Choice - April to June

Northstar Meetings - Stella Awards - April & May

Hemisphere’s - Readers’ Choice - May & June

Winners Announced

Men’s Health - Travel Awards - June

Smart Meetings - Smart Stars - June