JUL. AUG. SEPT.
ITSY BITSY TEENY WEENY POP-UP BIKINI
It’s summer, the bikinis are on, and the guests are coming! Whether for the day, or for the weekend, people want to come cool down in the Bimini-blue waters. Agency to secure a partnership with a swimwear brand like the South Florida-founded Montce to create a pop-up store at Fisherman’s Village for the month of July. Create a social media driven giveaway component to help publicize it partnering with fashion and lifestyle influencers and/or a collab post directly with the brand partner.
FOCUS: RETAIL & FISHERMAN’S VILLAGE
Bimini is a hop, skip, & a jump away from South Florida making it the perfect destination for a quick weekend, or overnight escape. Agency to partner with local company to charter a boat and invite media to come visit the resort for an overnight stay, bringing them on a tour of the property, Fisherman’s Village, an afternoon at RW Bimini Beach, and dinner at Tides before heading back to Fort Lauderdale the following morning.
FOCUS: BOATING GROUPS
media event
BIMINI IN OUR OWN BACKYARD
BAHAMA MAMA REMIX
Agency to secure a mixologist/content creator like Natalie Migliarini to host a bartending competition at Healing Hole, where guests can create their own variations of the Bahama Mama with the winner’s being the resort’s new signature drink for the month of September.
FOCUS: BEVERAGE SALES
ONGOING
BROADCAST OPPORTUNITIES
Agency will continue to share broadcast opportunities with the resort team as appropriate. While most of these come with a fee, they target hyper-local areas and can be a great way to reach a targeted audience with the programming being offered throughout the year. As summer ends, and slower season begins, summer and early fall are a great time to jump on these opportunities. Be on the lookout!
FOCUS: ALL / TBD
news & storytelling
Agency will pitch unique storylines and offerings that align with trends, holidays and specialty days, as well as develop and create compelling story angles to keep Resorts World Bimini in the media year-round. If resort developments have an overarching and solid media hook, a release will be created for distribution. Here's a sampling of angles we'll pitch out this quarter:
BEST SUMMER ESCAPES
cocktails with a twist
WEEKEND GETAWAYS
Trade Changing Leaves for Endless Sunshine
Nominations
Elite Traveler - Top 100 Suites - July
Recommend - Readers’ Choice - July & August
World Luxury Awards - Restaurants & Spa Awards - August
Voting
Recommend - Readers’ Choice - July & August
Travel Weekly - Readers’ Choice - July to September (First Round), September to November (Final Round)
Winners Announced
Travel + Leisure - World’s Best - July (Online) & August (Print)
Northstar Meetings - Stella Winners - August (Embargo) & Oct (Publicly)
Condé Nast Traveler - Readers’ Choice - August (Embargo)
Hemisphere’s - Readers’ Choice - September