RESORTS WORLD BIMINI 2025 PR PLAN
July 2024
HEY THERE, 2025
Let’s take a look back at travel these past few years…
In 2022 we saw the road to recovery with the buzz word of "revenge travel” on everyone’s lips. In 2023, historical travel records were met, and in some cases surpassed, as the desire to be out and exploring continued and grew stronger. We’re now mid-way through 2024 and that desire isn’t tapering off.
While the bulk of travel trends for the year ahead aren’t forecasted until Q4, early indictors reveal that deliberate travel is still at the forefront - traveling with intentions (to grow, learn, experience). But we also anticipate new trends in culinary travel to surface, AI in travel to be a hot topic and shorter booking windows to continue, which bodes well for a quick trip to Bimini, among others.
As we plan we must meet travelers’ needs with our own thoughtful and personal plans and ideas as they tie in to Resorts World Bimini’s areas of focus for 2025:
-Cruise Passengers
-Unique Island Shopping at Fisherman’s Village
-Casino
-Beverage Sales
-Boating Groups
-Weddings
We have created this plan with those goals in mind (and you’ll see the respective focus called out with each idea throughout).
With that, we bring you your 2025 PR plan, a dynamic proposal of ideas, approaches, creativity and tactics to guide us through the year ahead and guide your target consumer toward you - based on their own desires. Once again, it lives on your own personal website and we will refer back to this roadmap often, adjust where needed, and move forward with a clear and defined direction for success ahead.
Trend report: Stay TUned
As we move in to Q4, we will begin to see the trend reports and predictions for 2025 emerge. Consumer magazines, hotel consortiums, trade media and more will poll their audiences, look at historical indicators, consider what’s coming in to the market and provide a pulse check on what’s to come.
Diamond PR will devour these reports, analyze them, find commonalities amongst them and then tap in to those trends that align best with what Resorts World Bimini has to offer and correlate most with our targeted goals and objectives.
We will add or adjust the ideas in this plan accordingly and remain nimble to best capitalize on what the media will be reporting on in the year to come.
ONGOING STORY ANGLES
South Florida locals don’t know how lucky they are to have Bimini in their own backyard, and we are going to keep that top of mind this year.
What makes Resorts World Bimini so special is its proximity to adventure. We are going to highlight all of the magic that can be explored in the island’s surrounding waters.
Where’s the see-and-be-seen bachelor/ette party destination? Resorts World Bimini!
Easy to get to, party or chill, lay in the sand or adventure on the water, hit the casino or dance on the rooftop… make it yours.